Per the Child Nutrition Act of 1966, which establishes the creation of the WIC program, Nutrition Education is described as...
"individual sessions … and the provisional material that are designed to improve health status and achieve positive change in dietary and physical activity habits, and that emphasize the relationship between nutrition, physical activity, and health, all in keeping with the personal and cultural preferences"
...for pregnant, postpartum, breastfeeding women, infants, and children under 5.
WIC participants are given individualized counseling, appropriate nutrition education, and referrals are given if needed. Participants are also encouraged to set a goal to work and improve on in between WIC appointments. Supplemental food benefits are created and tailored to everyone's individual needs. These foods are chosen and regulated to provide all the important nutrients that each WIC participant needs.
A WIC nutritional assessment is completed to:
WIC promotes good nutrition advice to parents to help make healthier food and lifestyle choices to help guard the family against nutrition-related conditions and illnesses. Additional desired outcomes from WIC nutrition education and counseling is to help: